Post by UKarchaeology on Aug 11, 2015 15:24:04 GMT
Morrisons will sell a new milk brand which will see 10p paid per litre to farmers, the supermarket says.
The Milk for Farmers brand means a four pint bottle (2.27 litres), which now sells for 89p, will cost an extra 23p.
Other retailers have similar deals, but dairy organisation AHDB Dairy said 10p would make "a considerable difference".
The move comes after farming leaders met Morrisons bosses over concerns about the impact a sharp drop in the amount paid was having on the industry.
The National Farmers' Union (NFU) said it would now be writing to other sellers, asking them to follow Morrisons's lead.
The industry says a reduction in global demand for milk has led to an over-supply in the UK, creating difficult conditions for many dairy farmers.
The NFU says the "huge crisis" had already driven 256 herds out of the industry so far in 2015.
Full story: www.bbc.co.uk/news/uk-33857629
Anyone who has been reading the news lately will be somewhat aware of the desperate plight British dairy farmers are in after years of being financially bullied by supermarkets etc. I have total respect towards Morrisons for making this move!
The Milk for Farmers brand means a four pint bottle (2.27 litres), which now sells for 89p, will cost an extra 23p.
Other retailers have similar deals, but dairy organisation AHDB Dairy said 10p would make "a considerable difference".
The move comes after farming leaders met Morrisons bosses over concerns about the impact a sharp drop in the amount paid was having on the industry.
The National Farmers' Union (NFU) said it would now be writing to other sellers, asking them to follow Morrisons's lead.
The industry says a reduction in global demand for milk has led to an over-supply in the UK, creating difficult conditions for many dairy farmers.
The NFU says the "huge crisis" had already driven 256 herds out of the industry so far in 2015.
Full story: www.bbc.co.uk/news/uk-33857629
Anyone who has been reading the news lately will be somewhat aware of the desperate plight British dairy farmers are in after years of being financially bullied by supermarkets etc. I have total respect towards Morrisons for making this move!